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Showing posts with label telecom. Show all posts
Showing posts with label telecom. Show all posts

Tuesday, February 7, 2012

Telecom Industry: 3 cheers to 2G verdict?

So, finally the cat is out of the bag. Through a drastic as well as unprecedented judgment,   the Supreme Court has cancelled all the 122 2G licenses issued in January 2008. Some may say that the crook corporates got what they deserve, whereas others might say that it wasn't fair to paint everybody with the same brush. Let’s try to discuss the major fall outs of this landmark judgment.

Sunday, July 4, 2010

Marketing strategy for Vodafone

This presentation was developed for the telecom giant Vodafone as a student project.

Is the future bright and orange or dark and gloomy?
Falling revenues, tightening margins, changing regulations, technological changes: the obvious connect is Indian Telecom Industry. So, is the future dark and gloomy for the mobile service providers? Well not exactly. With MNP (mobile number portability) round the corner, the quality service providers do have an edge with the empowered customer now having more choices. Add to that with the spectrum for next generation mobile technology 3G going under the hammer early next, the falling could have a solution. And if you could catch the long tail i.e. the vast untapped rural sector, you might hit the jackpot