I must say that I feel a bit nostalgic writing this
post. I still remember, it was one my birthdays almost 2 decades ago (yeah I am
getting older) when I sipped “Citra”, a new flavored soft drink for the first
time. While I don’t recall tasting the clear drink in green bottle too often
after that but I was surprised when I heard that Coca-Cola plans to revive
Citra after 19 years. This move once again reaffirms the fact that it’s neither
easy to create a brand nor easy to kill one especially in FMCG sector.
