Rebranding in Real Life

After discussing a few social issues, college experiences and even movies, this time we’ll discuss marketing in real life i.e. not limiting ourselves to consumer products. The topic for this discussion will be 'Rebranding'. First let me define it. Rebranding is the attempt or an exercise, usually by an established brand (which could be a company, a person etc.), to develop a new position in the minds of stakeholders which could include customers, competitors, fans etc. It’s mainly an attempt to keep oneself relevant with changing times.