Don’t worry I am not going to share stalking techniques through this post. Rather through this blog, I will try to break the monotony of topics based on finance and social issues. I will try to share my learnings from one of the projects I did with an FMCG major. It came under the ambit of Sales and Distribution.
Some if not all of us must have noticed that right from the time we wake up and till we finally go to bed, consumer products especially FMCG ones touch us on various occasions be it while bathing, eating, shaving etc. But the plethora of options available to you at the nearby retail stores would have given you a fair indication that there is a lot of competition in this sector. So firms are looking at different ways through which they can reach out to their customers at different places and at different times. This is where the concept of OOH or “Out of Home” comes to play. The appeal of this topic lies in its innovativeness as it adds a “service” dimension to what used to be a purely “sales” product.
