One day of Entrepreneurship

This blog is an outcome of the fun we had fulfilling a course requirement. Yes, you heard it right. The course was or should I say is “Managing new Ventures” and the assignment was to come up with a venture with an investment of Rs. 1000. The activity could include selling food items, providing printing services, consultancy etc. We were divided into teams of six each and given a week’s time to show and present our learnings. It was an exciting task given the opportunity to become an entrepreneur for a day.

Now I will share my learnings that we had about entrepreneurship after the task and class discussion. I know it would be premature on my part to come to a conclusion after a very short stint in a predictable environment but nevertheless a few generic but exciting things did come to the fore.

Out Of Home but not Out Of Sight

Don’t worry I am not going to share stalking techniques through this post. Rather through this blog, I will try to break the monotony of topics based on finance and social issues. I will try to share my learnings from one of the projects I did with an FMCG major. It came under the ambit of Sales and Distribution.

Some if not all of us must have noticed that right from the time we wake up and till we finally go to bed, consumer products especially FMCG ones touch us on various occasions be it while bathing, eating, shaving etc. But the plethora of options available to you at the nearby retail stores would have given you a fair indication that there is a lot of competition in this sector. So firms are looking at different ways through which they can reach out to their customers at different places and at different times. This is where the concept of OOH or “Out of Home” comes to play. The appeal of this topic lies in its innovativeness as it adds a “service” dimension to what used to be a purely “sales” product.