I must say that I feel a bit nostalgic writing this post. I still remember, it was one my birthdays almost 2 decades ago (yeah I am getting older) when I sipped “Citra”, a new flavored soft drink for the first time. While I don’t recall tasting the clear drink in green bottle too often after that but I was surprised when I heard that Coca-Cola plans to revive Citra after 19 years. This move once again reaffirms the fact that it’s neither easy to create a brand nor easy to kill one especially in FMCG sector.
Wednesday, February 29, 2012
Tuesday, February 7, 2012
So, finally the cat is out of the bag. Through a drastic as well as unprecedented judgment, the Supreme Court has cancelled all the 122 2G licenses issued in January 2008. Some may say that the crook corporates got what they deserve, whereas others might say that it wasn't fair to paint everybody with the same brush. Let’s try to discuss the major fall outs of this landmark judgment.