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Showing posts with label Service. Show all posts
Showing posts with label Service. Show all posts

Monday, July 25, 2011

Telecom Industry in India: More players may lead to higher tariffs?

Telecom industry has been instrumental in revolutionizing the lives of common Indians. The mobile phone and now the internet has been in focus of late at almost every level be it policy, corporate, consumer etc. But the industry is going through turbulent times. The 2G scam, the steeply priced 3G spectrum, tax claims… the list is endless. It doesn’t make for a good reading as telecommunication will go a long way in determining our future growth rate as we are in the information age. 

Let’s have a look at some of the problems plaguing the industry. Let me divide the problem into two parts based on the technology involved; 2G and 3G. 

2G: If you look at problems in this space, the 2G scam comes to your mind straightaway. Undoubtedly it’s a blot on the Indian face. And its findings will certainly leave many embarrassed but let’s not waste our time over these facts related to the scam. Instead, let’s concentrate on the other major issues related to 2G. The one that comes to the mind is “too much competition or should I say too many players”. While FCFS basis used to allocate spectrum helped keep the cost down hence low tariffs but it allowed too many players to enter the fray. 

Thursday, August 26, 2010

Out Of Home but not Out Of Sight

Don’t worry I am not going to share stalking techniques through this post. Rather through this blog, I will try to break the monotony of topics based on finance and social issues. I will try to share my learnings from one of the projects I did with an FMCG major. It came under the ambit of Sales and Distribution.

Some if not all of us must have noticed that right from the time we wake up and till we finally go to bed, consumer products especially FMCG ones touch us on various occasions be it while bathing, eating, shaving etc. But the plethora of options available to you at the nearby retail stores would have given you a fair indication that there is a lot of competition in this sector. So firms are looking at different ways through which they can reach out to their customers at different places and at different times. This is where the concept of OOH or “Out of Home” comes to play. The appeal of this topic lies in its innovativeness as it adds a “service” dimension to what used to be a purely “sales” product.